Creative Director: Justin Restaino
What was my role: This show was designed with three core objectives in mind: debut Riot Games' new virtual band, True Damage; celebrate the League of Legends World Championship; and present Riot Games' IP through innovative and unexpected creative methods.
Serving as the overall creative lead, I conceptualized and pitched the hologram performance, sourced and managed vendors, and guided the creative direction and development of all visual and performance content. My responsibilities also encompassed overseeing lighting design, choreography, musical direction, stage design, and overall show flow. Additionally, I collaborated directly with talent and their management teams while balancing internal stakeholders' needs, ensuring both creative vision and business objectives were successfully achieved.