Creative Technology Director: Justin Restaino
What was my role: The goal of this project was to leverage the immense scale of Riot Games' largest-ever venue to deliver a stunning showcase of Riot IP. I led the creative and technical execution of the augmented reality dragon that soared through and took over the Beijing Olympic Stadium. This included developing the creative of how it would fit into the show, sourcing both the creative and technical vendors to accomplish, and overseeing all onsite execution. This moment not only captured widespread social media attention but also set a new benchmark for the potential of augmented reality in sports and live entertainment.
