CAMPAIGN:
LCS10
GOAL:
Heading into 2022, we wanted to make sure the LCS had plenty of high end assets for all of the pro-players competing in the LCS this year. These assets should provide a wide range of variety in order to be used in a vast array of different content. Both video assets and photography assets are captured and then dispersed to all of the various internal and external teams to use to help promote the league.
ROLE:
Creative Director
PARTNERS:
Elite Edge
BROADCAST INTRO
BEHIND THE SCENES OF THE CREATIVE:
As part of the League Championship Series (LCS) Summer Split's asset day, my goal was to evoke a profound sense of reflection, given that this year marks the LCS's 10th anniversary. It was crucial for us to look back on the past 10 years while simultaneously setting the stage for the next decade.
In collaboration with our production partners, Elite Edge, I conceptualized a striking approach using shattered glass and an expansive room filled with mirrors. This innovative concept allowed us to highlight team and player branding as the focal point of our assets, while staying true to the visual identity of our campaign.
My responsibilities encompassed sourcing a reliable vendor, effectively managing the shoot's budget, overseeing all production requirements, and spearheading the creative direction for the entire day.
