Creative Director: Justin Restaino
What was my role: Heading into 2022, the LCS was experiencing declining fan sentiment. As Creative Director, I was tasked with revitalizing the league's brand identity and reigniting excitement among fans. I oversaw every aspect of this comprehensive brand refresh, establishing a more serious and authentic tone that directly addressed fan frustrations. Throughout the campaign, I conceptualized, pitched, and directed all creative elements, successfully repositioning the LCS for renewed fan engagement and enthusiasm.
