PROJECT:
LCS Brand Development
GOAL:
Enhance the image of the LCS amongst both long term fans and churned fans while setting the stage for the future of the league.
ROLE:
Creative Director
PARTNERS:
Design Studios
BRAND PLATFORM
1. Focused on making the league fun and engaging for fans and us.
2. Multi-Channel – not just broadcast.
1. Focused on making the league fun and engaging for fans and us | Multi-Channel – not just broadcast.
2. Sharing and Belonging | Show how diverse cultures and personality differences make our league more interesting
3. Amplifying new and exciting personalities.
4. People and cultures in and around the sport.
1. All cultures from around the world can belong.
2. LCS as the destination people rally to.
3. The driver of entertainment, competition, cultural relevance, and personal determination.
TONE OF VOICE
THE LOGO
Our logo is a spotlight illuminating the allstar characters that fuel our league.
Continually searching for the next best talent, we shine a light on the stage where you make your name.
Multiple different length spotlights casting a light on all of the stars in the league.
5 points/spotlights make up the 5 members who make up a team.
LCS as the pinnacle. Negative space arrow pointing forward and to the top.
