Promoted to lead all aspects of branding, marketing, broadcast, and social creative direction for the League Championship Series (LCS) at this renowned American video game developer and esports organizer.

● Drove agency briefings and the overall creative process by consistently facilitating the collaboration of various organizational pillars like Marketing, Product, and Content, resulting in a cross-functional creative direction that solved multiple business needs.

● Directed creative vision and content strategy for the League Championship Series (LCS) by hiring, managing, and mentoring a team of 20+ Motion Designers, Video Editors, Producers, Graphic Designers, and Social Managers that established the LCS and Riot Games as an award winning esports publisher.

● Led the ideation, design, and execution of integrated branded content by leading RFP briefs for third-party creative agencies and managing the day-to-day relationships with creative partners generating increased Instagram engagement by 40%, Twitter engagement by 18%, and TikTok engagement by 99%

● Oversaw creative strategy for marketing campaigns, live-event experiences, and social content, resulting in a viewership AMA of 200,000 across platforms and selling over 15,000+ tickets for our live events consistently.

RIOT GAMES | 2019 — 2021

Selected to oversee the creative direction for the League of Legends World’s Championship – the largest esports competition in the world, garnering 100,000,000+ million total viewers.

● Developed viral performances for the League of Legends World Championships by implementing innovative creative concepts and pioneering next generation technology, culminating in winning 3 Emmy Awards in 2017, 2019, and 2020.

● Blended creativity with strategic thinking to translate Riot's business objectives into action, showcasing strong leadership skills and resulting in the highest grossing game sales in company history.

● Crafted creative briefs and managed a team of stage designers, lighting designers, choreographers, and visual designers to build IP-driven opening ceremonies, resulting in record-breaking viewership metrics.

● Collaborated with renowned artists and utilized technologies like Augmented Reality and Holograms to pioneer the creative expression of key Riot Games IPs, resulting in 1.1 billion Twitter impressions, a 104% increase in Twitter Video Views, 13 million Facebook impressions, and a 221% increase in Instagram story engagement.

RIOT GAMES | 2016 — 2019

Actively recruited to lead the NA LCS, EU LCS, and global event graphics team in the complete overhaul and brand-new creation of high-end graphics packages and workflows.

● Enhanced collaboration and creativity by leading internal teams and projects at Riot, improving storytelling for live shows and ensuring the successful global launches of live data, augmented reality, and graphic applications.

● Sourced and managed production vendors for brand packages and onsite executions, ensuring seamless operations for both global and regional events.

● Pioneered the integration of Augmented Reality and Holograms into Riot Games broadcasts, serving as the key producer responsible for sourcing vendors, managing contracts, and allocating budgets.